We all live in an image-based society. Today’s obsession with appearance extends to all of us, even if we don’t even realize it. Social media alone drives this trend into overdrive, with constant reminders that beauty is everywhere. Why else is the beauty/skin care industry projected to have revenues of 11 billion dollars by 2018?
In other words, beauty is money. Entrepreneurs like you have been opening beauty salons and luxury spas in record numbers. The opportunity was there and you took the chance to make a business for yourself in hopes of building your own American Dream. But often obstacles appear along the way, such as economic downturns, trends or seasonal peaks and valleys that affect your ability to run your business smoothly. So when times get tight you may look for ways to rejuvenate your bottom line.